CRM viewing , Measuring and evaluating customer relationship from 3 aspects: Industry Chain, marketing and Competition .The keystone of CRM is to build up models of CRM management, then the models can be used to evaluate customer relationship. Through better customer relationship to maximize the customer value and to make enterprise business effectively.
CRM strives to shorten sales chains and reduce sales cost. It founds new market channels, promotes customer value, satisfaction, profitability, loyalty and enhances the finally effect.
